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The power of strategy innovation [electronic resource] : a new way of linking creativity and strategic planning to discover great business opportunities / Robert E. Johnston, Jr., J. Douglas Bate.
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- Author(s): Johnston, Robert E.; Bate, J. Douglas; ProQuest (Firm)
- Language:
English
- Publication Information:
New York : AMACOM, c2003.
- Publication Date:
2003
- Physical Description:
xviii, 286 p. : ill.
- Publication Type:
Book; eBook
- Document Type:
Bibliographies; Electronic; Non-fiction; Electronic document
- Subject Terms:
- Online Access:
- Additional Information
- Content Notes:
Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation.
- Notes:
Includes bibliographical references (p. 279-282) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
- Accession Number:
53481990
- Accession Number:
plc.EBC583547
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