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The power of strategy innovation [electronic resource] : a new way of linking creativity and strategic planning to discover great business opportunities / Robert E. Johnston, Jr., J. Douglas Bate.

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  • Additional Information
    • Content Notes:
      Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation.
    • Notes:
      Includes bibliographical references (p. 279-282) and index.
      Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
    • Accession Number:
      53481990
    • Accession Number:
      plc.EBC583547