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The impact of a new agricultural marketing strategy for small farmers: A study of the productive alliance of hot Chili pepper in Colombia

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  • Additional Information
    • Contributors:
      Rodriguez, H.; Iwamoto, I.
    • Publication Date:
      2008
    • Abstract:
      Summary (En)
      7 tab. 1 fig. 7 ref.
      Over the last 20 years in the south-western part of Colombia, several strategies have been attempted by public and private organizations to help farmers in agricultural marketing. As a result, many farmers' organizations, including limited societies, cooperatives and associations, have been formed. However, because of market problems, especially the lack of efficient market channels and unstable prices, these have not been successful. In this research, a new strategy, namely the productive alliance, an alliance between farmers' organizations, an export company as well as public and private rural development organizations, which has been carried out since 2000, with export-oriented hot chili pepper, is evaluated to identify its advantages and limitations, its impact in the improvement of the small farmers' socio-economical conditions and its possibility of replication. The results indicate that the productive alliance is an advantageous strategy because the farmers have a profitable and price-stable marketing channel and technical assistance, while the export company has a fixed raw material procurement system. However, because of the limitation in the size of the crop area, in accordance with the quota determined by the export company, the number of farmers and the cultivated area are still limited and the improvement in socio-economical conditions is still low. Analysis of the productive alliance strategy shows that it can be replicated in other regions and with different crops, although it is not an easy process to carry out, because it depends on the will of all the members of the productive chain: farmers, technical assistance institutions and traders.
    • Author Affiliations:
      Kagoshima Univ. Japan
    • ISSN:
      1341-934X
    • Accession Number:
      edsagr.JP2008006932