Social Media Expression as a Collective Strategy: How Perceptions of Discrimination and Group Status Shape US Latinos’ Online Discussions of Immigration

The visibility and association affordances of social media facilitate their potential use for collective action, especially for marginalized and disempowered groups. Guided by social identity theory (SIT), this study examines how perceived discrimination and perceptions of personal and objective constraints on Latinos’ social status increase Latinos’ social media expression. The results indicate that increased perceived discrimination is associated with increased social media expression, especially for those who strongly endorse the use of collective strategies to improve the in-group’s status. Furthermore, status boundaries that are perceived to be impermeable due to objective and subjective barriers are also associated with increased social media expression, regardless of the participants’ reported need for collective action. The results are discussed regarding the relevant literature and theoretical implications are offered.