Abstract: Competitiveness requires significant variables define help design strategies to achieve it. To this end we undertook this documentary research aimed at analyzing the theoretical as support in generating relevant variables that improve the competitiveness of the municipality PyMEsMicro Diego Ibarra. Contrasting approaches to competitiveness with the state of PyMEsMicros studied it is concluded that the variables to consider are, Macroeconomic stability, availability of financial resources, training of entrepreneurs PyMEsMicros, support from government agencies, national, regional and municipal dialogue between the different actors of society.
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