Narrative reinventions as cognitive mechanisms for public policy stability: the case of anti-drug policy in Colombia

Public policies face major challenges to their consolidation and stability that force rulers to make significant political efforts to keep them alive. Some of these challenges occur by the adjustment of the policy’s idea as an attempt to reduce the possible difficulties caused by public confrontation, thus better adapting them to the reference frame of the actors. Such is the case of Colombia’s drug control policy which did not have sufficient legitimacy to be carried out, despite international pressure, but it was later coupled to the international agenda as a national need. By using the critical discourse analysis, this study verifies how the discursive transformation of this policy took place and the cognitive mechanisms used to reinterpret it as a matter of national security and not international co-responsibility, which allowed consolidation of the current prohibitionist strategy. The results of the study reveal an interpretation of the drug trafficking problem as a threat to the institutional order, which reduces the confrontation capacity of the critics of the proposed policy.