Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request

Peran Konformitas Teman Sebaya dan Kenyamanan Pelayanan Terhadap Perilaku Konsumtif Melalui Shopee Pada Mahasiswa Fakultas Psikologi Unissula

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Publication Information:
      Universitas Islam Negeri Maulana Malik Ibrahim Malang, 2021.
    • Publication Date:
      2021
    • Collection:
      LCC:Psychology
    • Abstract:
      Abstrak: Perkembangan teknologi yang pesat telah memunculkan banyak platform berbelanja online di Indonesia. Hal ini pun disambut oleh masyarakat Indonesia dengan daya beli yang tinggi pula. Di sisi lain, hal ini juga mengakibatkan permasalahan perilaku konsumtif pada kalangan mahasiswa terutama melalui platform Shopee karena dinilai memiliki pelayanan nyaman dan mudah. Selain itu, belanja online juga dipengaruhi oleh konformitas dengan teman sebaya. Penelitian ini bertujuan mengetahui peran konformitas teman sebaya dan kenyamanan pelayanan terhadap perilaku belanja konsumtif online melalui Shopee pada mahasiswa Fakultas Psikologi UNISSULA. Penelitian dilakukan pada 270 mahasiswa yang ditentukan melalui teknik cluster random sampling. Hasil analisis menggunakan regresi berganda menunjukkan R 0,779, F 206,697, p 0,000 (p0,01), sumbangan efektif 60,8% yang berarti bahwa konformitas teman sebaya dan kenyamanan pelayanan berkontribusi secara signifikan terhadap perilaku konsumtif. Kata Kunci: perilaku konsumtif; konformitas teman sebaya; kenyamanan pelayanan Abstract: Rapid technological developments increased the use of many online shopping platforms in Indonesia. This is also welcomed by the people of Indonesia with high purchasing power as well. On the other hand, this has also resulted in the problem of consumptive behavior among university students, especially through the Shopee platform because it is considered to have a convenient and easy services. In addition, online shopping is also influenced by conformity with peers. This study aimed to determine the role of peer conformity and service convenience on online consumptive shopping behavior through Shopee on Unissula Psychology Faculty students. The study was conducted on 270 students who were determined through cluster random sampling technique. The results of the analysis using multiple regression showed R 0.779, F 206.697, p 0.000 (p 0.01), with an effective contribution of 60.8% which means that peer conformity and service convenience contribute significantly to consumptive behavior. Keywords: consumptive behavior; peer conformity; service convenience
    • File Description:
      electronic resource
    • ISSN:
      1829-5703
      2655-5034
    • Relation:
      http://ejournal.uin-malang.ac.id/index.php/psiko/article/view/12690; https://doaj.org/toc/1829-5703; https://doaj.org/toc/2655-5034
    • Accession Number:
      10.18860/psikoislamika.v18i2.12690
    • Accession Number:
      edsdoj.36935c73545c6b5c9403284ae7a0b