Technological Innovation to Improve the Industrial Companies Positioning within its Competitive Structure: A Case Study of El Sewedy Cables Company (Algeria)

This study aims to clarify the contribution of technological innovation in improving industrial companies’ competitiveness within their competitive structure. El Sewedy Cables Company (Algeria) was selected as a case study to achieve this objective and test the hypotheses. The study used the case study approach through the questionnaire to collect data distributed to 30 members of the company’s board. The most important result is that there is a statistically significant impact at the level of (0.05) for the technology innovation of the El Sewedy Company on its competitive structure represented by (Competition in the industry, the Power of suppliers, the Power of customers, Potential of new entrants into the industry, and Threat of substitute products). In light of these results, the study presented some recommendations that can guide El Sewedy Company to overcome and strengthen the weaknesses in its technological innovation model and strengthen its strengths. On the other hand, it helps it improve its competitive position within the competition structure.