THE DEVELOPMENT STRATEGY OF LOCAL ECONOMY THROUGH VILLAGE-OWNED ENTERPRISES ABBREVIATED AS BMUDes (CASE STUDY IN PAYAKABUNG VILLAGE, INDRALAYA SUB-DISTRICT, OGAN ILIR DISTRICT)

One of the indicators or characteristics of the regional autonomy successful is the creation of regional independence. Those efforts can be executed through the Village-Owned Enterprises (BUMDes). The purpose of this study is to describe alternative strategies for local economic development in Payakabung Village, North Indralaya Sub-District, Ogan Ilir District by applying SWOT analysis. This study is a descriptive quality research. The research site was conducted in Payakabung Village, North Indralaya Sub-District, Ogan Ilir District of South Sumatra. The focus of this research is based on the strategy management process, with SWOT analysis. The results of SWOT analysis that have been carried out as the basis for the formulation of alternative strategies include as follows; Capital optimization to increase activities operationalization, partnership necessity together with private company in the processing of agricultural land, the existence of training and incentives by using CSR funds, Marketing products by involving the private sector as one of the promotional agents, the Village Fund which becomes the capital activities can be used for research on improving the quality of BUMDes products, Product marketing using online-based media to expand the target market.