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Subject : marketing

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Academic Journal

Pharmaceutical advertisements: how they deceive patients.

Authors : Chandra, Ashish; Holt, Gary A.

Source: Journal of Business Ethics; Feb99 Part 2, Vol. 18 Issue 4, p359-366, 8p

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Periodical

Taking the tablets.

Source: Economist; 7/31/1993, Vol. 328, p62-62, 1p

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Periodical

The drug industry: profits over the counter.

Source: Economist; 11/21/1992, Vol. 325, p88

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