Search Results

Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook

• Authors : Varadarajan, Rajan

Subjects: Marketing

• Source: AMS Review ; volume 10, issue 3-4, page 199-205 ; ISSN 1869-814X 1869-8182

Record details

Theoretical underpinnings of research in strategic marketing: a commentary

• Authors : Varadarajan, Rajan

Subjects: Marketing; Economics and Econometrics; Business and International Management

• Source: Journal of the Academy of Marketing Science ; volume 47, issue 1, page 30-36 ; ISSN 0092-0703 1552-7824

Record details

A Commentary on “Transformative Marketing: The Next 20 Years”

• Authors : Varadarajan, Rajan

Subjects: Marketing; Business and International Management

• Source: Journal of Marketing ; volume 82, issue 4, page 15-18 ; ISSN 0022-2429 1547-7185

Record details

A general theory of marketing: Conceivable, elusive, or illusive.

• Authors : Varadarajan, Rajan

• Source: AMS Review; Dec2022, Vol. 12 Issue 3/4, p177-183, 7p

Record details

Musings on interesting and impactful theory and research

• Authors : Varadarajan, Rajan

Subjects: Marketing; Economics and Econometrics; Business and International Management

• Source: Journal of the Academy of Marketing Science ; volume 45, issue 1, page 10-13 ; ISSN 0092-0703 1552-7824

Record details

Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?

• Authors : Kalaignanam, Kartik; Shankar, Venkatesh; Varadarajan, Rajan

• Source: Management Science, 2007 Mar 01. 53(3), 357-374.

Record details

Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms.

• Authors : Vadakkepatt, Gautham; Shankar, Venkatesh; Varadarajan, Rajan

Subjects: INDUSTRIAL marketing; RESEARCH & development; LEADERSHIP

• Source: Journal of the Academy of Marketing Science; Nov2021, Vol. 49 Issue 6, p1088-1108, 21p

Record details

Sheth Foundation Award.

Subjects: AWARDSVARADARAJAN, Rajan; YADAV, Manjit S.; SHANKAR, Venkatesh

• Source: Journal of the Academy of Marketing Science. Fall2009, Vol. 37 Issue 3, p249-249. 1p.

Record details

Advancing theory in marketing: insights from conversations in other disciplines.

• Authors : Varadarajan, Rajan

• Source: AMS Review; Jun2020, Vol. 10 Issue 1/2, p73-84, 12p

Record details

Customer satisfaction and firm performance: insights from over a quarter century of empirical research.

• Authors : Otto, Ashley S.; Szymanski, David M.; Varadarajan, Rajan

Subjects: ORGANIZATIONAL performance; CUSTOMER satisfaction; CORPORATE history

• Source: Journal of the Academy of Marketing Science; May2020, Vol. 48 Issue 3, p543-564, 22p

Record details