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Academic Journal

Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook

Authors : Varadarajan, Rajan

Subjects: Marketing

Source: AMS Review ; volume 10, issue 3-4, page 199-205 ; ISSN 1869-814X 1869-8182

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Academic Journal

Theoretical underpinnings of research in strategic marketing: a commentary

Authors : Varadarajan, Rajan

Subjects: Marketing; Economics and Econometrics; Business and International Management

Source: Journal of the Academy of Marketing Science ; volume 47, issue 1, page 30-36 ; ISSN 0092-0703 1552-7824

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Academic Journal

A Commentary on “Transformative Marketing: The Next 20 Years”

Authors : Varadarajan, Rajan

Subjects: Marketing; Business and International Management

Source: Journal of Marketing ; volume 82, issue 4, page 15-18 ; ISSN 0022-2429 1547-7185

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Academic Journal

Musings on interesting and impactful theory and research

Authors : Varadarajan, Rajan

Subjects: Marketing; Economics and Econometrics; Business and International Management

Source: Journal of the Academy of Marketing Science ; volume 45, issue 1, page 10-13 ; ISSN 0092-0703 1552-7824

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Book

Innovation and Strategy

Authors : Varadarajan, Rajan; Jayachandran, Satish

Source: Review of Marketing Research ; ISSN 1548-6435 ; ISBN 9781787548299 9781787548282

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