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eWOM for public institutions: application to the case of the Portuguese Army

• Authors : Azinhaes, J.; Batista, F.; Ferreira, J.

Subjects: eWOM; Public sector; Reputation

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eWOM for public institutions: application to the case of the Portuguese Army

• Authors : Azinhaes, J.; Batista, F.; Ferreira, J.

Subjects: eWOM; Public sector; Reputation

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Verificar o impacto das estratégias de otimização do canal de Youtube da Continental Pneus Portugal e alcançar o posicionamento online da marca na plataforma

• Authors : Tavares, Edgar de Oliveira; Alves, Caetano

Subjects: Social Media; Posicionamento; Posicionamento online

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Investigating factors that affect willingness to pay an analysis on freemium social media apps

• Authors : Faria, Ana Margarida Tomé de; Dias, Álvaro de Borba Cruz Lopes

Subjects: Freemium; Social media networks; Quality

• Source: Faria, A. M. T. de. (2022). Investigating factors that affect willingness to pay an analysis on freemium social media apps [Dissertação

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O SOCIAL MEDIA E A TRANSFERÊNCIA DO PODER DE VOZ NA FORMAÇÃO DA REPUTAÇÃO ORGANIZACIONAL

• Authors : Bettencourt Pedroso, João Francisco Almada;

Subjects: reputação; social media risk; marketing

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A Proposed Model of Self-Perceived Authenticity of Social Media Influencers

• Authors : Balaban, Delia Cristina; Szambolics, Julia

Subjects: authenticity; Instagram; interaction

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The application of social media for marketing strategies in pharma healthcare

• Authors : Proença, Maria Helena Dias;

Subjects: Social media; Digital marketing strategies; Electronic Word of Mouth (eWOM)

• Source: Proença, M. H. D. (2021). The application of social media for marketing strategies in pharma healthcare [Tese de doutoramento, Iscte -

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Short video marketing: A good strategy for small businesses on TikTok?

• Authors : Jennings, Eliza Maria Pinto; Santos, Fernando

Subjects: Short video marketing; TikTok; Small business

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Editorial: Journalism, Activism, and Social Media: Exploring the Shifts in Journalistic Roles, Performance, and Interconnectedness

• Authors : Maurer, Peter; Nuernbergk, Christian

Subjects: activism; journalism research; journalistic legitimacy

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(Re)Ver TV na construção de olhares: um estudo sobre a RTP Açores

• Authors : Vieira, Sónia Marisa Bettencourt;

Subjects: Televisão; RTP-Açores; Redes sociais

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