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Exploring Design Strategies for Cultivating Sustainability and Enhancing Brand Image in Personal Care Product Brands.

• Authors : Li, Yun-Fei¹ (AUTHOR) ; Lin, Fang-Suey¹ (AUTHOR)

Subjects: *BRAND image; *HYGIENE products; *BRAND name products

• Source: Sustainability (2071-1050). Mar2024, Vol. 16 Issue 6, p2476. 24p.

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When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media.

• Authors : Mosley, Buffy (AUTHOR) ; Schweidel, David A (AUTHOR); Zhang, Kunpeng (AUTHOR)

Subjects: *CONSUMER attitudes; *SOCIAL media; *BRAND name products

• Source: Journal of Consumer Research. Feb2024, Vol. 50 Issue 5, p907-922. 16p.

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Comparison of the physicochemical properties of branded and generic glucose-added maintenance hypotonic infusion fluids to assess the potential for phlebitis and incompatibility with other drugs.

• Authors : Sawako Takei¹ ; Soh Katsuyama²; Yusuke Hori¹

• Source: Drug Discoveries & Therapeutics. Feb2024, Vol. 18 Issue 1, p71-74. 4p.

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Should Your Brand Hire a Virtual Influencer?

• Authors : Hwang, Serim¹; Zhang, Shunyuan²; Liu, Xiao³

Subjects: *BRAND name products; *INFLUENCER marketing; *COST

• Source: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p56-60. 5p. 3 Color Photographs.

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What Makes a Successful Celebrity Brand?

• Authors : Israeli, Ayelet¹; Avery, Jill²; Schlesinger, Leonard A.³

Subjects: *BRAND name products; *INFLUENCER marketing; CELEBRITIES

• Source: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p50-55. 6p. 2 Color Photographs.

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The Role of Brand Attractiveness on Impulse Buying with Celebrity Worship as A Mediation Variable on Purchase of Official Merch BTS in East Java.

• Authors : Zaylendra, Anisya Djasmin¹; Woro Subagio, Dyajeng Puteri¹ ; Pudyaningsih, Agnes Ratna¹

Subjects: *IMPULSE buying; *YOUNG adults; *WORSHIPPAPUA (Indonesia)

• Source: KnE Social Sciences. 1/24/2024, p608-627. 20p.

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Understanding Purchase Intention of Fair Trade Handicrafts through the Lens of Geographical Indication and Fair Trade Knowledge in a Brand Equity Model.

• Authors : Lee, Eunmi¹ (AUTHOR) ; Zhao, Li¹ (AUTHOR)

Subjects: *CONSUMER expertise; *BRAND equity; *HANDICRAFT

• Source: Sustainability (2071-1050). Jan2024, Vol. 16 Issue 1, p49. 20p.

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Myths and Realities of Retail Shopper Behaviour towards 'Sustainable' Brands.

• Authors : Sharp, Anne¹ (AUTHOR) ; Wheeler, Meagan¹ (AUTHOR); Nenycz-Thiel, Magda¹ (AUTHOR)

Subjects: *CONSUMER behavior; *CONSUMERS; *MARKETINGUNITED Kingdom

• Source: Sustainability (2071-1050). Dec2023, Vol. 15 Issue 24, p16661. 16p.

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Should Brands Talk about Environmental Sustainability Aspects That "Really Hurt"? Exploring the Consequences of Disclosing Highly Relevant Negative CSR Information.

• Authors : Müller, Jonas¹ (AUTHOR) ; Schade, Michael¹ (AUTHOR); Burmann, Christoph¹ (AUTHOR)

Subjects: *SOCIAL responsibility of business; *BRAND communities; *BRAND name productsGERMANY

• Source: Sustainability (2071-1050). Nov2023, Vol. 15 Issue 22, p15909. 14p.

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Digital Communication of Conscientious Brands: Case Studies.

• Authors : Bertolini, Alessandra¹ (AUTHOR) ; Conte, Francesca² (AUTHOR) ; Siano, Alfonso² (AUTHOR)

Subjects: *DIGITAL communications; *BRANDING (Marketing); *DIGITAL technology

• Source: Sustainability (2071-1050). Nov2023, Vol. 15 Issue 21, p15378. 23p.

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