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REKLAMLARDA YARATICILIK VE ÖZGÜNLÜK BAĞLAMINDA REKLAM ETİĞİ: THY'NİN REKLAM FİLMİNİN KARŞILAŞTIRMALI GÖSTERGEBİLİMSEL ANALİZİ.

• Authors : ÜSTÜNBAŞ ERDOĞAN, Birgül¹

• Source: Istanbul Aydin University Journal of Social Sciences / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi. Apr2023, Vol. 15 Issue 2, p99-126. 28p.

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إعالنات الواقع المعزز بمواقع التواصل االجتماعي ودورها في بناء الوعي بالعالمة التجارية لدى المستهلك السعودي: يوتيوب أنموذ جا.

• Authors : عزة جالل حسين¹ ; غادة خالد اللحيا¹

Subjects: *ONLINE social networks; *AUGMENTED reality; *CREATIVITY in advertisingGOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

• Source: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust. Oct-Dec2022, Issue 42 Part 1, p175-222. 49p.

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SIMPLIFICACIÓN DEL MODELO SCAMPER PARA EL DESARROLLO DE IMÁGENES CREATIVAS EN PUBLICIDAD.

• Authors : MARUGÁN SOLÍS, FERNANDO¹

• Source: Visual Review. 2022 Special Issue, Vol. 9, p1-11. 11p.

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KRİSTAL ELMA ÖDÜLLÜ TELEVİZYON REKLAMLARINDA TOPLUMSAL CİNSİYET TEMSİL VE ROLLERİ ÜZERİNE BİR İÇERİK ANALİZİ.

• Authors : SANAY, Yağmur¹ ; ŞENER, Üyesi Gül²

• Source: Visionary E-Journal / Vizyoner Dergisi. 2021, Vol. 12 Issue 32, p1297-1315. 19p.

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Advertising creativity and its effects: a meta-analysis of the moderating role of modality.

• Authors : Darley, William K.¹ (AUTHOR); Lim, Jeen-Su¹ (AUTHOR)

Subjects: *CREATIVITY in advertising; *TELEVISION programs; *ADVERTISING

• Source: Marketing Letters. Mar2023, Vol. 34 Issue 1, p99-111. 13p. 1 Diagram, 3 Charts, 1 Graph.

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The influence of advertising creativity on the effectiveness of commercial and public service advertisements: A dual‐task study.

• Authors : Shen, Wangbing^1,2 (AUTHOR); Wang, Suyuhan¹ (AUTHOR); Yu, Jie³ (AUTHOR)

• Source: Applied Cognitive Psychology. Sep2021, Vol. 35 Issue 5, p1308-1320. 13p. 1 Diagram, 2 Charts, 2 Graphs.

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ADVERTISING MESSAGES FOR A FINANCIAL SERVICE PROVIDER: CREATION AND ANALYSIS OF THE EFFECTIVENESS

• Authors : Grigore FUSU

Subjects: advertising testing; creativity in advertising; facebook ads testing

• Source: Oradea Journal of Business and Economics, Vol 9, Iss 1, Pp 156-164 (2024)

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La educación estética del director de arte en los grados universitarios de Publicidad en España.

• Authors : Suárez-Carballo, Fernando¹; Martins, Nuno²; Martín-Sanromán, Juan-Ramón³

• Source: Icono 14. jul-dic2021, Vol. 19 Issue 2, p143-166. 24p.

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La competencia creativa entre el alumnado de los grados en Publicidad y Relaciones Públicas en España y su adecuación a las demandas del sector profesional.

• Authors : Sanz-Marcos, Paloma¹; González-Oñate, Cristina²; Jiménez-Marín, Gloria³

• Source: Icono 14. jul-dic2021, Vol. 19 Issue 2, p66-92. 27p.

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Creative advertising and business performance: An investigation of small and medium-sized enterprise in the traditional Iranian food industry.

• Authors : Seyyedamiri, Nader¹ (AUTHOR); Karimi, Asef² (AUTHOR) ; Khosravi, Salimeh Sadat² (AUTHOR)

Subjects: *SMALL business; *ORGANIZATIONAL performance; *CREATIVITY in advertising

• Source: Journal of Foodservice Business Research. 2021, Vol. 24 Issue 1, p74-100. 27p.

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