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EFFECTS OF EXPLICIT SPONSORSHIP DISCLOSURE ON USER ENGAGEMENT IN SOCIAL MEDIA INFLUENCER MARKETING.

• Authors : Zike Cao; Belo, Rodrigo

Subjects: SOCIAL media; INFLUENCER marketing; DISCLOSURE

• Source: MIS Quarterly. Mar2024, Vol. 48 Issue 1, p375-392. 18p.

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The Business Value of Gamification.

• Authors : Jacobides, Michael G. (AUTHOR); Ma, M. Dalbert (AUTHOR); Trantopoulos, Konstantinos (AUTHOR)

Subjects: GAMIFICATION; CONSUMER behavior; CUSTOMER retention

• Source: California Management Review. Feb2024, Vol. 66 Issue 2, p91-107. 17p.

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Empowering AI Companions for Enhanced Relationship Marketing.

• Authors : Chaturvedi, Rijul (AUTHOR); Verma, Sanjeev (AUTHOR); Srivastava, Vartika (AUTHOR)

Subjects: INTELLIGENT personal assistants; INTELLIGENT agents; RELATIONSHIP marketing

• Source: California Management Review. Feb2024, Vol. 66 Issue 2, p65-90. 26p.

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I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties.

• Authors : Chung, Jaeyeon (Jae) (AUTHOR); Ding, Yu (AUTHOR); Kalra, Ajay (AUTHOR)

Subjects: *INFLUENCER marketing; *CUSTOMER relations; FAMILY relationsINSTAGRAM (Web resource)

• Source: Journal of Consumer Research. Dec2023, Vol. 50 Issue 4, p683-703. 21p.

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When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media.

• Authors : Mosley, Buffy (AUTHOR) ; Schweidel, David A (AUTHOR); Zhang, Kunpeng (AUTHOR)

Subjects: *CONSUMER attitudes; *SOCIAL media; *BRAND name products

• Source: Journal of Consumer Research. Feb2024, Vol. 50 Issue 5, p907-922. 16p.

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How to Market Sustainable Products.

• Authors : Dalsace, Frédéric; Challagalla, Goutam

Subjects: SUSTAINABLE consumption; GREEN products; GREEN marketing

• Source: Harvard Business Review. Mar/Apr2024, Vol. 102 Issue 2, p80-87. 8p. 2 Color Photographs, 1 Chart.

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Creating safer cancer care with ethnic minority patients: A qualitative analysis of the experiences of cancer service staff.

• Authors : Chauhan, Ashfaq¹ ; Newman, Bronwyn¹; Manias, Elizabeth²

• Source: Health Expectations. Feb2024, Vol. 27 Issue 1, p1-11. 11p.

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The Influence of Business Intelligence to Maintain Customer Relationships in Small and Medium Enterprises in Indonesia.

• Authors : Yul Zamrudi, Muhammad Faisal¹ ; Saputri, Pungky Lela¹

• Source: Syntax Idea. Feb2024, Vol. 6 Issue 2, p825-837. 13p.

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Turning consumer and retail companies into software-driven innovators.

• Authors : Dhingra, Aman; Gnanasambandam, Chandra; Mangla, Rahul

Subjects: *CONSUMERS; *CUSTOMER relations; *MOBILE commerce

• Source: McKinsey Quarterly. 2024, Vol. 2024 Issue 1, p50-59. 10p. 1 Color Photograph.

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How Our Brains Decide When to Trust.

• Authors : ZAK, PAUL J.^1,2

Subjects: *CUSTOMER relations; *JOB satisfaction; *CORPORATE culture

• Source: Harvard Business Review. Winter2023 Special issue, p40-43. 4p. 1 Color Photograph.

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