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Pomiar działań marketingowych – proces i obszaryMeasuring marketing – process and dimensions

• Authors : Kozielski, Robert

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Marketing in the Context of Organisational Market Resilience

• Authors : Kozielski Robert

Subjects: market resilience of the organisation; marketing strategy; competitive advantage

• Source: Marketing of Scientific and Research Organizations, Vol 47, Iss 1, Pp 17-30 (2023)

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The Use of Marketing Indicators in Poland — Towards Evidence-Based Management

• Authors : Kozielski Robert; Wilczewska Donata

Subjects: marketing metrics; evidence-based management; effectiveness of marketing

• Source: Marketing of Scientific and Research Organizations, Vol 47, Iss 1, Pp 1-16 (2023)

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The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization

• Authors : Kozielski Robert; Sarna Nikodem

Subjects: competitive advantage; strategy; technology

• Source: Folia Oeconomica Stetinensia, Vol 20, Iss 2, Pp 216-229 (2020)

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New perspective on brand portfolio management

• Authors : Kozielski, Robert; Kalińska-Kula, Magdalena; Medowski, Michał

Subjects: Portfolio management; Branding (Marketing) -- Management; Marketing

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Determinants of Business Success – Theoretical Model and Empirical Verification

• Authors : Kozielski Robert

Subjects: business performance; strategy; learning organization

• Source: Folia Oeconomica Stetinensia, Vol 16, Iss 1, Pp 274-285 (2016)

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Understanding the new business paradigm in Eastern Europe : lessons on building a successful small business / by Robert Kozielski.

• Authors : Kozielski, Robert (1968- ).; Emerald Group Publishing. pbl

• Source: Bibliogr. s. 197-203. Indeks.

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Ewolucja marketingu – wymiar historyczny i naukowy

• Authors : Kozielski, Robert;

Subjects: marketing; ewolucja marketingu

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Determinants of SMEs business success – emerging market perspective.

• Authors : Kozielski, Robert

• Source: International Journal of Organizational Analysis (1934-8835); 2019, Vol. 27 Issue 2, p322-336, 15p

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Building professional qualifications as a model of integration and transfer of knowledge

• Authors : Kozielski, Robert;

Subjects: Knowledge transfer; professional education

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