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A configurational approach to understanding relationship characteristics in differing levels of servitization

• Authors : Kramer, Victoria; Krafft, Manfred; Storbacka, Kaj ...

Subjects: 512 Business and Management; Business-to-business marketing; Customer-supplier relationships

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PRIVATE LABELS GOING ORGANIC.

• Authors : Eravci, Sertan¹; Mack, Nina S.¹, ; Krafft, Manfred¹

• Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p730-733, 4p

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Comeback in Sicht? Was Corona für die deutsche Wirtschaft bedeutet ... : Interview mit Prof. Dr. Manfred Krafft ...

• Authors : Krafft, Manfred

Subjects: 330 Economics

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Kunden im Lösungsgeschäft - Welche Rolle spielen sie und was macht Lösungen für Kunden effektiver?

• Authors : Kramer, Victoria; Krafft, Manfred

Subjects: ddc:650

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Quantifying the effect of status in a multi-tier loyalty program

• Authors : Viswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, Tammo

Subjects: B2B marketing; Customer tiers; Multi-tier loyalty program

• Source: Viswanathan , V , Koetterheinrich , K , Bijmolt , T , Krafft , M & Sese , F J 2022 , ' Quantifying the effect of status in a multi-tier loyalty program ' , Industrial

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How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness

• Authors : Starke, Eliza; Stegemann, Manuel; Linde, Janine Julia

Subjects: value-based advertising; advertising effectiveness; eco-tourism

• Source: Starke E, Stegemann M, Linde JJ, Krafft M. How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness. In: ; 2022.

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Insight is power: Understanding the terms of the consumer-firm data exchange

• Authors : Krafft, Manfred; Kumar, V.; Harmeling, Colleen

Subjects: Marketing

• Source: Journal of Retailing ; volume 97, issue 1, page 133-149 ; ISSN 0022-4359

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Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution

• Authors : Krafft, Manfred; Sajtos, Laszlo; Haenlein, Michael

Subjects: Marketing; Business and International Management

• Source: Journal of Interactive Marketing ; volume 51, page 1-8 ; ISSN 1094-9968

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An Empirical Investigation of the Antecedents of Sales Force Control Systems

• Authors : Krafft, Manfred

• Source: Journal of Marketing, 1999 Jul 01. 63(3), 120-134.

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AMA Winter Conference 2022 Special Session Proposal THE FUTURE OF SOLUTION SELLING.

• Authors : Krafft, Manfred¹, ; Kramer, Victoria²,

• Source: AMA Winter Academic Conference Proceedings; 2022, Vol. 33, p103-113, 11p

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