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A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends.

• Authors : Chen, Jie¹ (AUTHOR); Zhang, Yangting¹ (AUTHOR); Cai, Han¹ (AUTHOR)

• Source: Behavioral Sciences (2076-328X). Mar2024, Vol. 14 Issue 3, p243. 25p.

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The shocks and integrations of COVID-19 pandemic on Chinese agricultural markets: comparative empirical evidence from China and other countries.

• Authors : Xiaokang Hou¹; Guoqiang Cheng¹ ; Tianjun Liu²

Subjects: *AGRICULTURAL marketing; *COVID-19 pandemic; *EXPORT marketingCHINA; INDIA

• Source: Ciência Rural. 2024, Vol. 54 Issue 6, p1-13. 13p.

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Face or Relational Benefits? Research on the Influencing Mechanism on Repurchase Intention for Agricultural Inputs.

• Authors : Gao, Chen¹ (AUTHOR) ; Li, Gang¹ (AUTHOR); Du, Yaolin¹ (AUTHOR)

Subjects: *AGRICULTURE; *INTENTION; *MARKETING theoryCHINA

• Source: Sustainability (2071-1050). Oct2023, Vol. 15 Issue 20, p15137. 16p.

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Application of Market Timing Theory: Evidence from Canadian Firms.

• Authors : Humta, Humayun¹ ; Ghafourzay, Hamayoun²

Subjects: *MARKETING theory; *MARKET timing; *CAPITAL structureMODIGLIANI, Amedeo, 1884-1920

• Source: International Journal of Management, Accounting & Economics. Feb2024, Vol. 11 Issue 2, p183-193. 11p.

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THE NEXT FRONTIER OF NEW GLOBAL CONSUMPTIONS SPACE.

• Authors : Kamran, Qeis^1,2,3

Subjects: *MARKET segmentation; *MARKETING theory; *ARTIFICIAL intelligence

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p521-537. 17p.

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Exploring the Influential Factors of Personal Media Bloggers on Followers' Continuous Following Intention Based on Relationship Marketing Theory.

• Authors : Qian, Wenjie¹ (AUTHOR); Mao, Jianhua² (AUTHOR)

• Source: Behavioral Sciences (2076-328X). May2023, Vol. 13 Issue 5, p416. 23p.

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A CREATIVE ABDUCTION APPROACH TO THEORY DEVELOPMENT IN MARKETING DOCTORAL EDUCATION.

• Authors : Arens, Zachary G.¹ (AUTHOR)

Subjects: *MARKETING theory; *MARKETING education; *MARKETING

• Source: Marketing Education Review. Winter2023, Vol. 33 Issue 4, p262-271. 10p.

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Altruistic Motivation, Moral Elevation and Tourism Support Behavior: An Empirical Study Based on Cause-Related Marketing in Tourist Destinations.

• Authors : Yang, Jin-Hua^1,2 (AUTHOR); Lei, Fa-Yu² (AUTHOR); Zhang, Jin-He¹ (AUTHOR)

Subjects: *SOCIAL marketing; *TOURIST attractions; *PLACE marketing

• Source: Sustainability (2071-1050). Mar2023, Vol. 15 Issue 5, p3888. 14p.

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Do the Firms Utilize Market Timing? Capital Structure of Restaurant Firms by Pecking Order and Market Timing Theories.

• Authors : Choi, Woosik Danny¹ (AUTHOR)

Subjects: *MARKET timing; *CAPITAL structure; *CORPORATE debt financingUNITED States

• Source: Journal of Quality Assurance in Hospitality & Tourism. 2023, Vol. 24 Issue 1, p101-120. 20p.

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درجة تفاعل جمهور الشباب مع حملاتالتوعوية البيئية على شبكات التواصل الاجتماعي.

• Authors : حسان عليصالحالغ&¹

Subjects: *SOCIAL networks; *ENVIRONMENTAL monitoring; *SOCIAL marketing

• Source: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust. Oct2022, Issue 41, p357-17. 34p.

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