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Academic Journal

Inspiring Brand Positionings with Mixed Qualitative Methods

Authors : Morais, Robert J.

Source: Journal of Business Anthropology; Vol 9 No 2 (2020); 251-274 ; 2245-4217

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The Future of Advertising Anthropology

Authors : Malefyt, Timothy de Waal; Morais, Robert J.

Source: Advertising and Anthropology ; page 148-154 ; ISBN 9781003084372

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Advertising and Anthropology ; Ethnographic Practice and Cultural Perspectives

Authors : Malefyt, Timothy de Waal; Morais, Robert J.

Source: ISBN 9781003084372.

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Ethics in Advertising

Authors : Malefyt, Timothy de Waal; Morais, Robert J.

Source: Advertising and Anthropology ; page 121-135 ; ISBN 9781003084372

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Creativity, Person, and Place

Authors : Malefyt, Timothy de Waal; Morais, Robert J.

Source: Advertising and Anthropology ; page 74-89 ; ISBN 9781003084372

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Advertising Meetings and Client Relationships

Authors : Malefyt, Timothy de Waal; Morais, Robert J.

Source: Advertising and Anthropology ; page 19-34 ; ISBN 9781003084372

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Fieldwork in Advertising Research

Authors : Malefyt, Timothy de Waal; Morais, Robert J.

Source: Advertising and Anthropology ; page 47-59 ; ISBN 9781003084372

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Anthropologists In and Out of Advertising

Authors : Malefyt, Timothy de Waal; Morais, Robert J.

Source: Advertising and Anthropology ; page 3-16 ; ISBN 9781003084372

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Business Anthropology Beyond Ethnography

Authors : Malefyt, Timothy de Waal; Morais, Robert J.

Source: Advertising and Anthropology ; page 106-120 ; ISBN 9781003084372

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Advertising Emotions

Authors : Malefyt, Timothy de Waal; Morais, Robert J.

Source: Advertising and Anthropology ; page 60-73 ; ISBN 9781003084372

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