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Academic Journal

An exploratory study on the dimensions of employer branding ; İşverenmarkalaşmasının boyutları üzerine keşifsel bir çalışma

Authors : Kuşçu, Aslı; Okan, Elif Yolbulan;

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Academic Journal

Nostaljiye Genç Bakış: Nostalji İçerikli Reklamların Postmodern Bireyler Üzerindeki Etkisi ; Nostalgia from the Younger Generation Perspective: The Impact of Nostalgia Advertising on Postmodern Individuals

Authors : Güzel, Ebru; Okan, Elif Yolbulan;

Subjects: Tarih

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Academic Journal

Examining Economic Growth Through Brand Development: A Multinational Analysis

Authors : Asfuroglu, Dila; Ökten, Nuriye Zeynep; Okan, Elif Yolbulan

Subjects: General Social Sciences; General Arts and Humanities

Source: SAGE Open ; volume 10, issue 2, page 215824402092187 ; ISSN 2158-2440 2158-2440

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Academic Journal

The effect of brand value on economic growth: A multinational analysis

Authors : Ökten, Nuriye Zeynep; Okan, Elif Yolbulan; Arslan, Ünal

Subjects: ddc:650; Economic growth; Intangible assets

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İşverenmarkalaşmasının boyutları üzerine keşifsel bir çalışma

Authors : Kuşçu, Aslı; Okan, Elif Yolbulan;

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Academic Journal

Nostaljiye Genç Bakış: Nostalji İçerikli Reklamların Postmodern Bireyler Üzerindeki Etkisi.

Authors : Güzel, Ebru¹ ; Okan, Elif Yolbulan²

Source: Business & Economics Research Journal. 2016, Vol. 7 Issue 3, p137-154. 18p.

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Academic Journal

How the economic situation moderates the influence of available money on compulsive buying of students - A comparative study between Turkey and Greece.

Authors : UNGER, ALEXANDER; PAPASTAMATELOU, JULIE; AYTAS, SINEM

Subjects: COMPULSIVE shopping; STUDENTS' conduct of life; ECONOMIC conditions in Greece

Source: Journal of Behavioral Addictions; Sep2014, Vol. 3 Issue 3, p173-181, 9p

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Book

Marketing Management in Turkey

Authors : Ozturkcan, Selcen; Okan, Elif Yolbulan

Source: ISBN 9781787145580 9781787145573.

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Nostalgia from the Younger Generation Perspective: The Impact of Nostalgia Advertising on Postmodern Individuals

Authors : Elif Yolbulan Okan; Ebru Güzel;

Subjects: Tarih; 0502 economics and business; 05 social sciences

Source: Business and Economics Research Journal. 7:137-137

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