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  • 1-10 of  49 results for ""Varadarajan, Rajan""
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Academic Journal

Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook

Subjects: Marketing

  • Source: AMS Review ; volume 10, issue 3-4, page 199-205 ; ISSN 1869-814X 1869-8182

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Academic Journal

Theoretical underpinnings of research in strategic marketing: a commentary

Subjects: Marketing; Economics and Econometrics; Business and International Management

  • Source: Journal of the Academy of Marketing Science ; volume 47, issue 1, page 30-36 ; ISSN 0092-0703 1552-7824

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Academic Journal

A Commentary on “Transformative Marketing: The Next 20 Years”

Subjects: Marketing; Business and International Management

  • Source: Journal of Marketing ; volume 82, issue 4, page 15-18 ; ISSN 0022-2429 1547-7185

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Academic Journal

A general theory of marketing: Conceivable, elusive, or illusive.

  • Source: AMS Review; Dec2022, Vol. 12 Issue 3/4, p177-183, 7p

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Academic Journal

Musings on interesting and impactful theory and research

Subjects: Marketing; Economics and Econometrics; Business and International Management

  • Source: Journal of the Academy of Marketing Science ; volume 45, issue 1, page 10-13 ; ISSN 0092-0703 1552-7824

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Academic Journal

Theoretical underpinnings of research in strategic marketing: a commentary.

Subjects: MARKETING strategy; MARKETING theory; MARKETING research

  • Source: Journal of the Academy of Marketing Science; Jan2019, Vol. 47 Issue 1, p30-36, 7p

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  • 1-10 of  49 results for ""Varadarajan, Rajan""