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  • 10-20 of  49 results for ""Varadarajan, Rajan""
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Academic Journal

Musings on interesting and impactful theory and research.

Subjects: MARKETING research; INFLUENCE (Literary, artistic, etc.); THEORY (Philosophy)

  • Source: Journal of the Academy of Marketing Science; Jan2017, Vol. 45 Issue 1, p10-13, 4p

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Academic Journal

Strategic marketing, marketing strategy and market strategy.

  • Source: AMS Review; Dec2015, Vol. 5 Issue 3/4, p78-90, 13p

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Academic Journal

Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises.

Subjects: *MARKETING strategy; *MARKET segmentation; *ECONOMIC competition

  • Source: Journal of the Academy of Marketing Science. Spring2010, Vol. 38 Issue 2, p119-140. 22p. 1 Diagram, 3 Charts.

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Academic Journal

Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives.

Subjects: *BUSINESS; *ECONOMIC competition; *RESEARCH

  • Source: Journal of the Academy of Marketing Science. Summer2006, Vol. 34 Issue 3, p284-294. 11p.

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  • 10-20 of  49 results for ""Varadarajan, Rajan""