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Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook

• Authors : Varadarajan, Rajan

Subjects: Marketing

• Source: AMS Review ; volume 10, issue 3-4, page 199-205 ; ISSN 1869-814X 1869-8182

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Theoretical underpinnings of research in strategic marketing: a commentary

• Authors : Varadarajan, Rajan

Subjects: Marketing; Economics and Econometrics; Business and International Management

• Source: Journal of the Academy of Marketing Science ; volume 47, issue 1, page 30-36 ; ISSN 0092-0703 1552-7824

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A Commentary on “Transformative Marketing: The Next 20 Years”

• Authors : Varadarajan, Rajan

Subjects: Marketing; Business and International Management

• Source: Journal of Marketing ; volume 82, issue 4, page 15-18 ; ISSN 0022-2429 1547-7185

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A general theory of marketing: Conceivable, elusive, or illusive.

• Authors : Varadarajan, Rajan

• Source: AMS Review; Dec2022, Vol. 12 Issue 3/4, p177-183, 7p

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Musings on interesting and impactful theory and research

• Authors : Varadarajan, Rajan

Subjects: Marketing; Economics and Econometrics; Business and International Management

• Source: Journal of the Academy of Marketing Science ; volume 45, issue 1, page 10-13 ; ISSN 0092-0703 1552-7824

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Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?

• Authors : Kalaignanam, Kartik; Shankar, Venkatesh; Varadarajan, Rajan

• Source: Management Science, 2007 Mar 01. 53(3), 357-374.

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Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms.

• Authors : Vadakkepatt, Gautham; Shankar, Venkatesh; Varadarajan, Rajan

Subjects: INDUSTRIAL marketing; RESEARCH & development; LEADERSHIP

• Source: Journal of the Academy of Marketing Science; Nov2021, Vol. 49 Issue 6, p1088-1108, 21p

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Advancing theory in marketing: insights from conversations in other disciplines.

• Authors : Varadarajan, Rajan

• Source: AMS Review; Jun2020, Vol. 10 Issue 1/2, p73-84, 12p

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Customer satisfaction and firm performance: insights from over a quarter century of empirical research.

• Authors : Otto, Ashley S.; Szymanski, David M.; Varadarajan, Rajan

Subjects: ORGANIZATIONAL performance; CUSTOMER satisfaction; CORPORATE history

• Source: Journal of the Academy of Marketing Science; May2020, Vol. 48 Issue 3, p543-564, 22p

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Theoretical underpinnings of research in strategic marketing: a commentary.

• Authors : Varadarajan, Rajan

Subjects: MARKETING strategy; MARKETING theory; MARKETING research

• Source: Journal of the Academy of Marketing Science; Jan2019, Vol. 47 Issue 1, p30-36, 7p

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Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar.

• Authors : Varadarajan, Rajan

• Source: AMS Review; Jun2017, Vol. 7 Issue 1/2, p26-35, 10p

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Musings on interesting and impactful theory and research.

• Authors : Varadarajan, Rajan

Subjects: MARKETING research; INFLUENCE (Literary, artistic, etc.); THEORY (Philosophy)

• Source: Journal of the Academy of Marketing Science; Jan2017, Vol. 45 Issue 1, p10-13, 4p

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Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation.

• Authors : Varadarajan, Rajan

Subjects: INNOVATIONS in business; BUSINESS & the environment; SUSTAINABILITY

• Source: Journal of the Academy of Marketing Science; Jan2017, Vol. 45 Issue 1, p14-36, 23p

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Strategic marketing, marketing strategy and market strategy.

• Authors : Varadarajan, Rajan

• Source: AMS Review; Dec2015, Vol. 5 Issue 3/4, p78-90, 13p

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Offshore outsourcing of customer relationship management: conceptual model and propositions.

• Authors : Kalaignanam, Kartik¹ ; Varadarajan, Rajan²

Subjects: *CONTRACTING out; *CUSTOMER relationship management; *RELATIONSHIP marketing

• Source: Journal of the Academy of Marketing Science. Mar2012, Vol. 40 Issue 2, p347-363. 17p.

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Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises.

• Authors : Varadarajan, Rajan¹

Subjects: *MARKETING strategy; *MARKET segmentation; *ECONOMIC competition

• Source: Journal of the Academy of Marketing Science. Spring2010, Vol. 38 Issue 2, p119-140. 22p. 1 Diagram, 3 Charts.

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First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions.

• Authors : Yada, Manjit S. ; Varadarajan, Rajan¹; Shankar, Venkatesh

Subjects: *ELECTRONIC commerce; *FIRST-mover advantage; *INTERNET marketing

• Source: Journal of the Academy of Marketing Science. Fall2008, Vol. 36 Issue 3, p293-308. 16p.

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Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives.

• Authors : Jayachandran, Satish¹; Varadarajan, Rajan²

Subjects: *BUSINESS; *ECONOMIC competition; *RESEARCH

• Source: Journal of the Academy of Marketing Science. Summer2006, Vol. 34 Issue 3, p284-294. 11p.

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Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions.

• Authors : Varadarajan, Rajan¹; DeFanti, Mark P.¹; Busch, Paul S.¹

Subjects: *PORTFOLIO management (Investments); *BRAND name products; *FINANCIAL performance

• Source: Journal of the Academy of Marketing Science. Spring2006, Vol. 34 Issue 2, p195-205. 11p.

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Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research.

• Authors : Yadav, Manjit S.¹ ; Varadarajan, Rajan¹

Subjects: *ELECTRONIC commerce; *INFORMATION resources; *BUSINESS enterprises

• Source: Journal of the Academy of Marketing Science. Fall2005, Vol. 33 Issue 4, p585-603. 19p.

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Marketing strategy: discerning the relative influence of product and firm characteristics.

• Authors : Varadarajan, Rajan

• Source: AMS Review; Mar2011, Vol. 1 Issue 1, p32-43, 12p

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CRM Implementation: Effectiveness Issues and Insights.

• Authors : Bohling, Timothy; Bowman, Douglas; Lavalle, Steve

Subjects: CONSUMERS; CUSTOMER relationship management; BUSINESS enterprises

• Source: Journal of Service Research; Nov2006, Vol. 9 Issue 2, p184-194, 11p, 1 Diagram, 1 Chart

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Think Small.

• Authors : Varadarajan, Rajan

Subjects: *ORGANIZATIONAL change; *INDUSTRIAL management

• Source: Wall Street Journal - Eastern Edition. 3/3/2007, Vol. 249 Issue 51, pR6. 0p.

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How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace

• Authors : Gupta, Pranjal¹ ; Yadav, Manjit S.² ; Varadarajan, Rajan²

Subjects: SCIENTIFIC errors; SCHOLARLY method; PREPRINTS

• Source: Journal of Retailing. Jun2009, Vol. 85 Issue 2, p159-176. 18p.

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Innovation and Strategy

• Authors : Varadarajan, Rajan; Jayachandran, Satish

• Source: Review of Marketing Research ; ISSN 1548-6435 ; ISBN 9781787548299 9781787548282

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Retailing Innovations in a Globalizing Retail Market Environment

• Authors : Reinartz, Werner¹ ; Dellaert, Benedict² ; Krafft, Manfred³

Subjects: *RETAIL industry; *GLOBALIZATION; *ECONOMIC development

• Source: Journal of Retailing. Jul2011 Supplement 1, Vol. 87, pS53-S66. 0p.

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