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Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research.

• Authors : Yadav, Manjit S.; Varadarajan, Rajan

Subjects: ELECTRONIC commerce; INFORMATION resources; BUSINESS enterprises

• Source: Journal of the Academy of Marketing Science; Fall2005, Vol. 33 Issue 4, p585-603, 19p

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Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions.

• Authors : Varadarajan, Rajan; DeFanti, Mark P.; Busch, Paul S.

Subjects: PORTFOLIO management (Investments); BRAND name products; FINANCIAL performance

• Source: Journal of the Academy of Marketing Science; Spring2006, Vol. 34 Issue 2, p195-205, 11p

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Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives.

• Authors : Jayachandran, Satish; Varadarajan, Rajan

Subjects: BUSINESS; ECONOMIC competition; SURVEYS

• Source: Journal of the Academy of Marketing Science; Summer2006, Vol. 34 Issue 3, p284-294, 11p

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CRM Implementation: Effectiveness Issues and Insights.

• Authors : Bohling, Timothy; Bowman, Douglas; Lavalle, Steve

Subjects: CONSUMERS; CUSTOMER relationship management; BUSINESS enterprises

• Source: Journal of Service Research; Nov2006, Vol. 9 Issue 2, p184-194, 11p, 1 Diagram, 1 Chart

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Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?

• Authors : Kalaignanam, Kartik; Shankar, Venkatesh; Varadarajan, Rajan

Subjects: STRATEGIC alliances (Business); BUSINESS partnerships; ARTICLES of partnership

• Source: Management Science; Mar2007, Vol. 53 Issue 3, p357-374, 18p, 1 Diagram, 9 Charts

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Think Small.

• Authors : Varadarajan, Rajan

• Source: Wall Street Journal - Eastern Edition. 3/3/2007, Vol. 249 Issue 51, pR6. 0p.

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First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions.

• Authors : Yada, Manjit S.; Varadarajan, Rajan; Shankar, Venkatesh

Subjects: ELECTRONIC commerce; FIRST-mover advantage; INTERNET marketing

• Source: Journal of the Academy of Marketing Science; Fall2008, Vol. 36 Issue 3, p293-308, 16p

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How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace

• Authors : Gupta, Pranjal¹ ; Yadav, Manjit S.² ; Varadarajan, Rajan²

Subjects: SCIENTIFIC errors; SCHOLARLY method; PREPRINTS

• Source: Journal of Retailing. Jun2009, Vol. 85 Issue 2, p159-176. 18p.

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Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises.

• Authors : Varadarajan, Rajan

Subjects: MARKETING strategy; MARKET segmentation; ECONOMIC competition

• Source: Journal of the Academy of Marketing Science; Spring2010, Vol. 38 Issue 2, p119-140, 22p, 1 Diagram, 3 Charts

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Marketing strategy: discerning the relative influence of product and firm characteristics.

• Authors : Varadarajan, Rajan

• Source: AMS Review; Mar2011, Vol. 1 Issue 1, p32-43, 12p

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