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Academic Journal

Theoretical underpinnings of research in strategic marketing: a commentary.

Subjects: MARKETING strategy; MARKETING theory; MARKETING research

  • Source: Journal of the Academy of Marketing Science; Jan2019, Vol. 47 Issue 1, p30-36, 7p

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Academic Journal

Musings on interesting and impactful theory and research.

Subjects: MARKETING research; INFLUENCE (Literary, artistic, etc.); THEORY (Philosophy)

  • Source: Journal of the Academy of Marketing Science; Jan2017, Vol. 45 Issue 1, p10-13, 4p

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  • 1-10 of  59 results for ""Varadarajan, Rajan""