It's a bird, it's a plane...

The article focuses on the marketing strategy of DayFlo Inc. to sell it computer program DayFlo. Initially, the company decided to sell the program as an "information management" tool, i.e., a database manager. But the plan changed when Aubrey Easterlin was hired as senior vice president of marketing and sales. Easterlin immediately warned that the company lacked a strategy needed to retail the product successfully. So DayFlo pulled in its promotional program. Finally, at the beginning of August 1984, the company staged a splashy New York introduction for DayFlo, a free form and text-oriented database management program.