Konsumtion i rörelse : En kvalitativ intervjustudie av politiska konsumenter ; Consumption in movement : A qualitative interview study of political consumers

The purpose of the study is to examine eight individuals’ experiences and conceptions of political consumerism. Main notions in the study are concepts like reshaping of the politics, morality and individualization. The method of choice is qualitative interview and grounded theory. Theories that deal with consumer society, subpolitics and individualization constitute the theoretical framework. These theories lead to obtaining a deeper understanding of what was said in the interviews. Opportunities to improve living and working conditions for producers in the South, is the main reason for the use of political consumption.