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Collection : Uph Academic Journals (Universitas Pelita Harapan)

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Academic Journal

THE EFFECT OF PERCEIVED PRODUCT QUALITY, BRAND IMAGE, AND PROMOTION ON CUSTOMER PURCHASE INTENTION (CASE OF ZARA CUSTOMERS IN GRAND INDONESIA, JAKARTA)

Authors : Kent, Yonathan Delvonvio; Bernarto, Innocentius

Subjects: Perception of product quality; brand image; promotion

Source: Indonesian Marketing Journal; Vol. 1, No. 1, April 2021; 26-37 ; 2776-6004

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Academic Journal

Identifikasi Masalah Environmental Graphic Design di Perpustakaan Nasional Republik Indonesia, Jakarta

Authors : Calista, Helena; Hananto, Brian Alvin; Zuki, Chandra Djoko

Subjects: Environmental Graphic Design; Perpustakaan Nasional; Wayfinding

Source: Prosiding Konferensi Mahasiswa Desain Komunikasi Visual (KOMA DKV); Vol. 3 (2022): Potensi Divertifikasi dan Adaptasi Media Komunikasi Visual; 215-223 ; 2775-3581 ; 2775-1015

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Academic Journal

THE INFLUENCE OF COUNTRY OF ORIGIN (JAPAN), BRAND IMAGE, PRICE PERCEPTION AND PERCEIVED QUALITY TOWARDS REPURCHASE INTENTION: EVIDENCE FROM UNIQLO BRAND IN INDONESIA

Authors : Felix, Nicholas; Tan, Pauline Henriette Pattyranie

Subjects: Country Of Origin; Brand Image; Price Perception

Source: Indonesian Marketing Journal; Vol. 3, No. 2, September 2023; 78-91 ; 2776-6004

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Academic Journal

TENANT PLACEMENT STRATEGY WITHIN A MALL IN JAKARTA

Authors : Huliselan, Juana Judith; Pramudita, Trisa

Subjects: tenant placement; shopping centers; shopping malls

Source: DeReMa (Development Research of Management): Jurnal Manajemen; Vol. 15 No. 1 (2020): May; 58-81 ; 2476-955X ; 1907-0853

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