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Book

Segmentation of Bulgarian Consumer Market in Times of Economic Crisis: An Empirical Study

Authors : Katrandjiev, Hristo; Naydenova, E.

Subjects: Economic policy. Management. Marketing

Source: Katrandjiev, Hristo and Naydenova, E. (2012) Segmentation of Bulgarian Consumer Market in Times of Economic Crisis: An Empirical Study. In: International conference

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Periodical

From Artifacts to Experiences: Brands in the Era of Prosumeration

Authors : Trendafilov, Dimitar

Subjects: Economic policy. Management. Marketing; Mass communications; Cultural anthropology

Source: Trendafilov, Dimitar (2016) From Artifacts to Experiences: Brands in the Era of Prosumeration. Public Journal of Semiotics, 7 (1). pp. 59-78. ISSN 1918-9907

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Periodical

Typology Of Consumer Behaviour In Times Of Economic Crisis – A Segmentation Study From Bulgaria

Authors : Katrandjiev, Hristo

Subjects: Economic policy. Management. Marketing

Source: Katrandjiev, Hristo (2011) Typology Of Consumer Behaviour In Times Of Economic Crisis – A Segmentation Study From Bulgaria. Quarterly Marketing Journal, 42 (3).

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Periodical

An Empirical Investigation of Economic Crisis’s Impact on Consumer Behaviour in Bulgaria – Changes of Spending, Saving and Bank Credit Taking

Authors : Katrandjiev, Hristo

Subjects: Economic policy. Management. Marketing; Finance. Banks and banking

Source: Katrandjiev, Hristo (2011) An Empirical Investigation of Economic Crisis’s Impact on Consumer Behaviour in Bulgaria – Changes of Spending, Saving and Bank Credit

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