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Dissertation/ Thesis

Consumers' motives for hypocrisy: an analysis of double standards of purchasing behavior in the organic retailing sector

Subjects: Kundenheuchelei; Einstellungs-Verhaltens-Lücke; Bio-LebensmitteleinzelhandelUL:SW:HA

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Dissertation/ Thesis

Adapting European B2B communication approaches for the US aviation industry : a comparative analysis of differences and required changes ; Anpassung europäischer B2B-Kommunikationsansätze für die US-Luftfahrtindustrie : eine vergleichende Analyse der Unterschiede und erforderlichen Änderungen

Subjects: Hofstede Dimensionen; Luftfahrtindustrie; Marketing KommunikationUL:SW:HA

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Dissertation/ Thesis

Exploring the effectiveness of social marketing tools in improving recycling behavior in retail stores

Subjects: Deposit return system (DRS); incentive systems; scenario researchUL:SW:HA

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Dissertation/ Thesis

Retail patronage: when customer-retailer relationships go beyond transactions ; Retail Patronage: wenn die Beziehung zwischen KundIn und EinzelhändlerIn über Transaktionen hinausgeht

Subjects: Kundenengagement; Einzelhändlerinvestment; reeziproker AustauschUL:SW:HA

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Dissertation/ Thesis

Customer perceptions of recycled materials in the automotive industry

Subjects: Automobil; Nachhaltigkeit; recycelte Materialien in AutomobilenUL:SW:HA

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Dissertation/ Thesis

Marketing communication effectiveness during economic downturns - the case of Austrian nonprofit organizations

Subjects: Marketing expenditures; donations; NPOsUL:SW:HA

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Academic Journal

Review of Marketing Science / How to Improve the Performance of Email Marketing Campaigns? : A Field Experiment Using the Authority Principle to Improve Email Performance

Subjects: digital marketing; email marketing; field experimentUL:SW:HA

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Academic Journal

Marketing Letters / Personalized subject lines in email marketing

Subjects: Digital marketing; Email marketing; Field experimentUL:SW:HA

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Academic Journal

International Journal of Retail & Distribution Management / Presenting products on websites – the importance of information quality criteria for online shoppers

Subjects: Product information quality; Website quality; Online service failureUL:SW:HA

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Academic Journal

International Business Review / Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets

Subjects: Corporate social responsibility; Consumer behavior; Emerging marketsUL:SW:HA

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  • 1-10 of  111 results for ""UL:SW:HA""