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Thinking Outside The Can.

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Source:
Time, 2/2/2015, Vol. 185 Issue 3, p44, 4p, 11 Color Photographs

Additional Information
- Subject Terms:
  CAMPBELL Soup Co. -- Officials & employees; MORRISON, Denise; NUTRITION; SOUPS -- Sales & prices; FRUIT purees; CARROTS; SODIUM content of food; CONSUMER attitudes
- Subject Terms:
  Health, Wellness, & Medicine; Health, Wellness, & Medicine
- Author(s):
  Gray, Eliza
- Abstract:
  The article discusses Campbell Soup Company (Campbell's) Chief Executive Officer (CEO) Denise Morrison who is working to attract consumers who are interested in eating healthy foods, focusing on several of Campbell's products such as Greek yogurt, baby carrots, and squeezable tubes of fruit puree. Organic baby food and "Latin-inspired" soup flavors are mentioned, along with sales of condensed soup products. Consumers' concerns about sodium levels in some foods are also examined.

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