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The Construction of Beauty Ideals in the Brazilian Luxury Market: A Socio-Semiotic Approach to Cultural Branding.

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  • Additional Information
    • Subject Terms:
      LUXURIES; BRANDING (Marketing); CULTURE
    • Abstract:
      An abstract of the article "The Construction of Beauty Ideals in the Brazilian Luxury Market: A Socio- Semiotic Approach to Cultural Branding," by N. Ourahmoune, B. Figueiredo, and P. Rojas is presented.