Good Neighbors but Bad Employers: Two Faces of Corporate Social Responsibility Programs.

SOCIAL responsibility of business; INDUSTRIAL relations; SOCIAL pressure; WORKFORCE planning; RESOURCE allocation

Using two firm-level datasets in Korea, we analyzed the effects of corporate social responsibility (CSR) on employment relations. We propose that participation in corporate social activity may not necessarily reflect an ethical commitment to do 'the right thing,' but instead can be associated with mobilizing internal resources to offset the costs imposed by external CSR involvement undertaken because of social pressure. Analysis of the two datasets showed similar results. The results demonstrate that socially responsible actions facilitate employer tendency to use performance-based pay and efficiency-based work practices. We also find that CSR has a negative association with employment growth and increased labor flexibility through contingent employment. These findings shed light on the internal impact of CSR involvement on a firm's employment policies with respect to resource allocation. [ABSTRACT FROM AUTHOR]

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