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Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications.
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- Additional Information
- Abstract:
We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available. [ABSTRACT FROM AUTHOR]
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