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Cold calls, hot deals.

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Author(s): Becker, Cinda
Source:
Modern Healthcare. 8/16/2004, Vol. 34 Issue 33, p8-15. 4p. 2 Color Photographs.

Additional Information
- Subject Terms:
  AMERICAN business enterprises; HOSPITAL purchasing; MARKETING; STRATEGIC planning; BROADLANE Inc.
- Subject Terms:
  UNITED States
- Abstract:
  Deals with the pricing agreement settled between the Lawrence & Memorial Hospital in New London, Connecticut and the Broadlane company, a San Francisco, California group purchasing organization (GPO). Move of the hospital to use Broadlane as its primary GPO; Information about the marketing strategy being employed by the company which make it competitive within the GPO industry; Role and benefits of GPOs in hospitals.

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