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WOW! YAO!

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  • Additional Information
    • Subject Terms:
      UNITED States; HOUSTON (Tex.); TEXAS; CHINA
    • Subject Terms:
      YAO, Ming, 1980-; DUFFY, Bill A.; SANDERS, Bill; HUIZINGA, John; ZHANG, M. Erik
    • Abstract:
      Focuses on Yao Ming, who is going into his third season with the NBA. The potential of the Houston Rockets center who was born in Shanghai; His popularity as a spokesman for various products, including Pepsi; How he spent his 24th birthday with coach Anthony Falsone; Idea that he could influence bilateral trade between the United States and China; The timing for Yao to promote products in China; His "star power"; Purpose of the two NBA preseason games against the Sacramento Kings in Shanghai and Beijing; Concern that Yao could be overexposed; Career highlights with the NBA; Deals he has made in the United States and China; Managers of the Yao enterprise: Bill A. Duffy, Bill Sanders, John Huizinga, M. Erik Zhang; The five-year marketing plan of Team Yao; How the team developed at a business school; Yao Ming's views on his earning power; Indication that he lives in a gated community in Houston; The agreement he had to make with China in order to play in the U.S. INSETS: RED STARS RISING;YAO MING;THE YAO EFFECT.