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SEIZE THE DAY.

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  • Additional Information
    • Subject Terms:
      Greenfield (Mass.); Massachusetts
    • Abstract:
      Provides information on the Go Organic for Earth Day one-month campaign, an in-store promotion program the unites a number of retail store locations with the Greenfield, Massachusetts-based Organic Trade Association 2nd the worldwide environmental advocacy group Earth Day Network starting April 22, 2005. Goal behind the effort; Increase in the overall sales of organic food and beverages in 2003; Factor contributing to the increase in opportunity of expanding shelf space for organic foods in supermarkets according to Michael martin, president of a marketing firm coordinating with Go Organic for Earth Day.