B&G Foods sells Green Giant shelf-stable products to Seneca Foods.

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Author(s): Coyne, Andy (AUTHOR)
Source:
Aroq - Just-Food.com (Global News). 11/9/2023, pN.PAG-N.PAG. 1p.
Subject Terms:
*TRADEMARK licenses; *TRADEMARKS; *PRODUCT lines; *GREEN products; *BRAND name products; *LONG-term debt; *HOUSE brands; *VEGETABLES

Additional Information
- Abstract:
  B&G Foods has sold the ambient portion of its Green Giant vegetable product line in the US to Seneca Foods. Seneca, a supplier of branded and private-label packaged fruit and vegetables, has been the co-manufacturer for shelf-stable Green Giant products in the US. The financial details of the deal were not disclosed, but B&G will retain ownership of the Green Giant trademarks and license the brand name to Seneca. B&G CEO Casey Keller stated that the sale is part of their effort to divest non-core product lines and reduce long-term debt. Seneca CEO Paul Palmby expressed excitement about adding the Green Giant brand and shelf-stable products to their portfolio. B&G intends to use the proceeds from the sale to repay long-term debt. [Extracted from the article]