How to Reshape Your Leadership Brand as You Start a New Role.

Item request has been placed!

Item request cannot be made.

Processing Request

Read Online Read More Add to Saved list

Author(s): WATKINS, MICHAEL D.
Source:
Harvard Business Review; Spring2025 Special Issue, p116-118, 3p, 1 Black and White Photograph
Subject Terms:
LEADERSHIP; REPUTATION; SOCIAL perception; IMPRESSION formation (Psychology); IMPRESSION management; CAREER development

Additional Information
- Abstract:
  When leaders step into new roles, their reputation from previous positions strongly influences how they are perceived. Colleagues and employees form expectations based on past actions, which can either facilitate or hinder success. To navigate this, leaders must assess how they are viewed, identify potential barriers, and take intentional steps to reinforce or reshape their leadership brand, ensuring alignment with their new role and objectives.