Providing a New Framework for Improving Media Literacy and Dealing with Gender Discrimination in Women's Sports.

This research provides a new framework for improving media literacy and dealing with gender discrimination in women's sports. With the aim of investigating this issue, the research was carried out using a descriptive and survey method in two parts, qualitative and quantitative. In the qualitative part, primary data was collected through interviews with female champions of Asia and the world and professors in the field of media management in sports. These interviews were conducted purposefully and by snowball method, and theoretical saturation was reached after 25 interviews. In the quantitative part, information was collected through questionnaires among female national athletes and physical education graduates and 450 valid questionnaires were analyzed. The results showed that media literacy, which includes information sources, media selection, honesty, responsibility, and compliance with social values, can affect the improvement of professional ethics in sports. These findings show that by teaching media literacy, a better management of gender discrimination in women's sports can be achieved. [ABSTRACT FROM AUTHOR]

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