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1984 PREDICTION: A BANNER YEAR FOR ADVERTISING.

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    • Abstract:
      The article presents McCann-Erickson Inc. media industry specialist and senior vice president Robert Coen's 1984 earnings forecast for the U.S. advertising industry. The Olympics in Los Angeles, California will drive up advertising expenditures by 13.8 percent and advertising revenue in the broadcast, print, and direct mail mediums.