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Aisle wars.
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- Author(s): A. A. L.
- Source:
Forbes. 9/21/1987, Vol. 140 Issue 6, p13-13. 1p.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article reports that major consumer product companies in the U.S. are spending more money on in-store displays and product promotion rather than for print and television advertising. Major product companies are shifting their advertising funds due to the marketing studies which reveal that consumers make two-thirds of their shopping decisions in stores. In addition, two-thirds of the $166 billion spent for advertising goes to product promotion, coupons and in-store merchandising.
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