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WHERE THE TOP 10 BUSINESS ADVERTISERS ADVERTISE.

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  • Additional Information
    • Subject Terms:
      United States
    • Subject Terms:
      SBC Communications Inc. ; Verizon Communications Inc. ; Hewlett-Packard Co.
    • Abstract:
      The article presents several facts regarding the advertising media used by top ten advertisers in the U.S. According to an annual report entitled "Marketers Resource Guide '06" published in "B-to-B" journal of Crain Communications, the top ten business advertisers include SBC Communications Inc., Verizon Communications Inc. and Hewlett-Packard Co.. These companies spent more than $2.5 billion on advertising their products in a variety of media such as business magazines, Internet and national newspapers. Companies invested more on print advertising, which accounted the 54 percent of their marketing allocation.