SECRET SAUCE.

The article discusses the successful efforts of Texas-based Whataburger restaurants in improving on fast food employee retention. The article focuses on Whatagames, a company run competition that tests franchisee knowledge and skill and builds a sense of team company-wide and within franchises. While the fast food industry is noted for their high turnover rate, one Whataburger franchisee owner claims that since the institution of Whatagames, his employee turnover rate has dropped to 100% from 900%. In addition, Whataburger pays entry-level employees above minimum wage and the top 20% of operations managers earn double the industry average.