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Launch a Web Site--Now. (cover story)

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  • Author(s): Zarowin, Stanley
  • Source:
    Journal of Accountancy. Jun2000, Vol. 189 Issue 6, p22-26. 4p. 1 Color Photograph.
  • Additional Information
    • Subject Terms:
      WEBSITES; WEB development; STRATEGIC planning; MARKETING strategy; CUSTOMER relations; CUSTOMER services; BRAND image; PURCHASING; BUSINESS planning
    • Abstract:
      The article provides information on how to launch a Web site. One of the important question need to address when launching a Web site, what do you want the Web site to accomplish, and who are you trying to reach? The usual business objectives for Web sites include selling of products and services, purchasing of supplies and services, customer service or support, enhancing brand image, and finding business leads. Web site structuring is important for visitors can find the site easily and can accomplish what they want to do. INSETS: Web Site Resources;Web Site Resources.