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Mack's video attack.
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- Author(s): Allegrezza, Ray
- Source:
Furniture Today; 1/26/2009, Vol. 33 Issue 21, p1-13, 3p, 2 Color Photographs
- Subject Terms:
- Additional Information
- Subject Terms:
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- Abstract:
The article reports on the Mattress Mack's Video Contest by Jim McIngvale, owner of Gallery Furniture Inc. in Houston, Texas. The contest aims to create 30 to 60 advertisement which will encourage younger consumers that the company knows and uses Internet. It is open to consumers living between 300-mile radius of the store wherein they post their entries at the microsite designed by Memelabs. Prizes include the airing of the television commercial and a $25,000 shopping spree for the first prize.
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