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Measuring the Market Impact of Technical Services.

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    • Abstract:
      The success of a firm's marketing strategy may hinge upon the effective rendering of technical services. This article defines five points of customer sensitivity to the service operation, develops measures of service performance for these points, and delineates a system for ascertaining the impact of technical services. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)