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    • Abstract:
      The article focuses on the launch of television commercials and print advertisements for videodisc players. Videodisc players include SelectaVision machine from RCA Corp., Magnavision from Magnavox Consumer Electronics Co. and LaserDisc from Pioneer Electronic Corp. A disc machine allows consumers to view prerecorded programs. A comparison on the cost of disc machine and videodisc recorders is presented, as well as the availability of movie titles in the machine. Tips for businessmen on selecting a chair are provided.