A NEW INTERPRETATION OF MARKETING FUNCTIONS.

The article discusses basic marketing functions from the perspective of the buyer and the seller in industrial marketing and the marketing of consumer goods. The author lists twelve functions of the buyer, such as finding a product to satisfy a desire and determining the willingness to sell. There are also twelve functions for the seller, such as opening communication with the buyer and accepting the agreed upon price as payment. The text then describes how these functions fit in the marketing of consumer goods, and how it differs from the marketing of industrial goods. Several special circumstances in marketing are also analyzed.