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DATA STRATEGY: APPLE vs THE PUBLISHERS - Once bitten.

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  • Additional Information
    • Subject Terms:
      APPLE Inc. AAPL
    • Abstract:
      The article presents information on the issues regarding customer data accessibility to the magazine and newspaper publishers by Apple Inc. It informs on the disagreement of the release of data including credit card details and consumption of the contents by the reader, and highlights disability of the publishing companies for gathering information including demographics, usage patterns of the articles.